Cutting out the middleman

Downing street now has a YouTube channel. Here is the highlight so far:
[youtube=http://www.youtube.com/watch?v=P6Cu9187tCY]
Could this have been conceived of even three years ago? The Downing Street channel was the 7th most viewed on YouTube yesterday. The often plaintive claim that we are all victims of a big-media determined agenda looks increasingly hollow.